A stage beyond borders: digital debut of a Tamil theatre pioneer

A stage beyond borders: digital debut of a Tamil theatre pioneer

Built a modern website to showcase a veteran Tamil playwright’s works, from theatre to short films, driving global recognition and branding.

Client
Shobhanam Creations
Industry
Entertainment
Country
Australia

The background

Shobhanam Creations, founded by Jayamohan — an oncologist by profession and a Tamil theatre legend by passion — needed a digital stage to showcase decades of artistic mastery. Based in Sydney, Jayamohan has directed over 36 plays in Australia and written 40+ in Sri Lanka. His productions like Laughing O Laughing! have delighted audiences globally, from Melbourne to Brisbane.

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Expanding into short films with over 50,000 YouTube views and two feature films in post-production, it was time to present this creative journey to the world through a strong online identity.

The mission

Our objective was to build a platform that:

  • Archives and highlights decades of stage plays and modern productions
  • Builds brand credibility and digital presence
  • Caters to a global Tamil-speaking audience
  • Supports visibility for upcoming film launches

The execution

We created a sleek, minimalist website that honours both theatrical traditions and modern cinema culture. Using WordPress and Elementor, we:

  • Structured the site for easy content expansion (for future films and blogs)
  • Integrated media showcase sections for plays, trailers, and photos
  • Optimised performance and speed to meet today’s digital expectations

All of this was done in just 4 days, reflecting our efficiency and clarity of execution.

The impact

  • Brand visibility doubled through SEO-ready structure and clean navigation
  • 90+ performance score enhanced both user experience and search rankings
  • Increased social media traction through strategic linking and content hierarchy

Conclusion

Jayamohan’s creative legacy now lives on not just through scripts and screens but through a powerful digital presence that tells his story beautifully. Shobhanam Creations’ website is more than a portfolio — it’s a cultural archive, a global stage, and a platform for the future of Tamil art.

Key metrics

4 Days
Completed and launched in just 4 days with a smooth workflow
2X
Doubled brand recognition and online visibility globally
90+
Achieved high web performance through optimization and speed tuning

Technologies used

WordPress
Elementor

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